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For years, ThriveCart meant one thing: pay once, use it forever. That changed on 17 July 2026. ThriveCart now sells monthly and yearly plans, starting at $37 a month billed yearly or $47 month to month, with a 30-day free trial.
Many guides still quote the old lifetime price as if nothing happened. Here is what the new model looks like, who it affects, and whether it is better or worse for a new buyer. We re-checked ThriveCart on 4 November 2026.
The new ThriveCart plans
| Standard | Pro+ | Enterprise | |
|---|---|---|---|
| Billed yearly | $37/mo ($444/yr) | $67/mo ($804/yr) | Custom |
| Billed monthly | $47/mo | $87/mo | — |
| Fee on your sales | 0% | 0% | 0% |
| Free trial | 30 days | 30 days | — |
Sources: ThriveCart press release (17 Jul 2026) and CartMango (16 Sep 2026) for prices; thrivecart.com for plans, trial and the 0% fee, and $444/$804 a year shown on its own plan section (checked 4 and 6 Nov 2026).
What changed, in plain words
- Before: a single lifetime payment. No monthly bill.
- Now: monthly or yearly subscriptions, plus a 30-day free trial you could not get before.
- Lifetime: ThriveCart’s site still mentions a lifetime option but shows no public price. We don’t print an old figure we can’t confirm.
- Existing lifetime customers were not affected, per the press release.
Is this worse for new buyers?
Not always. A lifetime deal only pays off if you stay for years. The new model lowers the cost of trying ThriveCart and lets you leave without losing a big upfront payment.
Standard billed yearly is $444. If you would have stayed with ThriveCart for many years, a lifetime option (if offered) could still be cheaper. If you are testing your first offer, a $47 month or a 30-day trial is far less risk.
“I missed the lifetime deal, so ThriveCart is dead to me.” I hear some version of this from course sellers. But the question is never the old price. It is whether $37 a month beats your other options today. At the entry level, it still does.
Monthly or yearly: the numbers
| Plan | Monthly billing, per year | Yearly billing | You save |
|---|---|---|---|
| Standard | $564 | $444 | $120 |
| Pro+ | $1,044 | $804 | $240 |
Our arithmetic from the prices above.
A simple lifetime test
If ThriveCart offers you a lifetime price, here is a quick way to judge it. Divide the lifetime price by $444, the yearly cost of Standard. The answer is how many years you must stay before lifetime pays off.
For example, a lifetime price equal to three years of Standard only makes sense if you are confident you will still use ThriveCart in year four. Most small businesses change at least one tool in that time, so be honest with yourself.
What to do if you are choosing a checkout now
- Start the 30-day trial. It is new with this change, and long enough to build and test a real checkout.
- Decide which plan you need. Standard covers most sellers. Pro+ adds dunning, affiliates and multiple bumps.
- Pay monthly at first, then switch to yearly once your checkout converts.
- Ask about lifetime only if you plan to stay for many years, and get the price in writing.
How the new price compares
Checkout tools: entry plan per month, billed yearly
Verified 4 Nov 2026.
Full details in ThriveCart pricing and SamCart pricing.
FAQs
Is ThriveCart still a lifetime deal?
Not by default. Since 17 July 2026 ThriveCart sells monthly and yearly plans. Its site mentions a lifetime option but shows no public price.
How much does ThriveCart cost now?
Standard is $47 a month or $37 a month billed yearly. Pro+ is $87 a month or $67 billed yearly.
Did existing lifetime customers lose access?
No. ThriveCart’s press release says existing customers were not affected.
How much is ThriveCart per year now?
Standard is $444 a year billed yearly ($564 on monthly billing). Pro+ is $804 a year ($1,044 monthly).
Does ThriveCart have a free trial now?
Yes. Since the July 2026 change, Standard and Pro+ come with a 30-day free trial.
Does ThriveCart take a cut of sales on the new plans?
No. ThriveCart charges 0% on its plans. Stripe or PayPal processing fees still apply.
Amanat Mossalli Taju
Amanat has spent 6+ years on the strategy side of digital businesses, working with 175+ brands including SaaS companies like Tactiq, Restoke.ai and WeMoney on pricing and growth. He checks every number on PricingVerified against the vendor's own pricing page.
