Email marketing pricing (2026)
What Kit, MailerLite, beehiiv and GetResponse cost at 1,000, 5,000 and 10,000 subscribers, what the free plans really include, and when paying makes sense.
Last full check 6 Nov 2026. US pricing in USD. Card processing (about 2.9% + 30¢) is extra everywhere.
What each tool costs at 1,000 subscribers, and how big its free plan really is.
| Tool | Free plan | Cheapest plan with real automations | Billed yearly | Billed monthly | Trial |
|---|---|---|---|---|---|
| Kit | 10,000 subscribers | Creator | $33 | $39 | 14 days, no card |
| MailerLite | 250 subscribers | Comfort | $17.10 | $19 | 14 days, no card |
| GetResponse | 500 contacts | Marketer | $48.38 | $59 | 14 days |
| beehiiv | 2,500 subscribers | Lite | $49 | $59 | — |
Per month at 1,000 subscribers, US pricing. Verified 3–4 Nov 2026.
Which one fits you
All guides in this category
Kit vs MailerLite 2026: Which Costs Less at Your List Size?
MailerLite is cheaper on paid plans. Kit's free plan covers 10,000 subscribers. Here is when each one wins.
Kit (ConvertKit) Pricing 2026: Free to 10,000 Subscribers, Then What?
Kit is free up to 10,000 subscribers, with one automation. Here is what Creator and Pro cost at every list size.
MailerLite Pricing 2026: Comfort, Power and the Smaller Free Plan
The plans are now Comfort and Power, and the free plan shrank to 250 subscribers. Every price we could verify.
beehiiv Pricing 2026: Free to 2,500, Then Lite or Pro (and When It Beats Substack)
Free up to 2,500 subscribers, then Lite at $49 or Pro at $95. Plus the exact point where beehiiv beats Substack.
GetResponse Pricing 2026: New Plan Names, Real Costs and the One-Workflow Catch
Starter is cheap but allows one automation workflow. Here is what Marketer and Creator add, at 1,000 contacts.
Email marketing pricing: common questions
Which email marketing tool has the best free plan?
Kit, with up to 10,000 subscribers. It allows one automation and one sequence. beehiiv's free plan covers 2,500 subscribers, GetResponse's 500 contacts and MailerLite's 250.
What is the cheapest email tool with automations?
MailerLite Comfort at $17.10 a month billed yearly for 1,000 subscribers, with 50 automations.
Is Kit the same as ConvertKit?
Yes. ConvertKit renamed itself Kit.